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Digital Marketing

Google Adwords Key Features

Google Adwords is an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.Google uses these characteristics to place advertising copy on pages where they think it might be relevant.

SEO Key Features

 Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.

PPC Key Features

 Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience. PPC ads are flexible, visible, and most importantly, effective for many different types of organizations. They are also contextual advertisements—ads that appear when a person is searching for a particular keyword or term.

Facebook Key Features

Your Facebook business page is a great spot to develop your brand identity and show your human side. Facebook is where you can loosen the tie a bit – don’t be afraid to be funny. Ultimately you should consider what your key audience would want to see. Share social media images, links, videos, anything, as long as it is connected to your business and it seems like something your target audience would enjoy

Youtube Key Features

YouTube is a great source for funny, entertaining content, but it’s also increasingly becoming an essential tool for marketers.Not only is your audience on YouTube, but as the internet’s second largest search engine, it can help improve your SEO and overall brand presence. YouTube allows marketers to present content in a unique way that is easy for viewers to consume and share.

Instagram Key Features

You increase the chances of your content getting seen by your followers in their news feeds.You can easily create and publish Instagram ads without depending on Facebook’s advertising tools.You get access to Instagram’s analytics tools called Insights where you can see stats such as impressions and reach for your content.

Twitter Key Features

Twitter is a great marketing tool for any business, big or small.And that's why it's so important to have a perfect Twitter profile.The good news is Twitter allows you to pin one tweet permanently on your profile.The purpose of doing this is to highlight a particular tweet so that you can promote it more effectively.